Finding the right platform to sell boho handmade goods can be challenging, as each option offers different features, audiences, and fee structures. The best overall choice for many sellers is Etsy, thanks to its large, dedicated craft community. For those seeking broader reach, Amazon Handmade and Shopify stand out—though they come with higher setup and maintenance costs. These platforms often force sellers to balance ease of use against potential profits and exposure. Keep reading to see how each platform stacks up and which one might be right for your business.
Get furniture and decor delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Complete the kit
Key Takeaways
- Etsy remains the best overall platform for boho handmade goods due to its targeted audience and user-friendly setup.
- Amazon Handmade offers access to a massive customer base but requires higher fees and stricter application processes.
- Shopify provides full control over branding and customer experience but involves more effort to drive traffic.
- Pricing structures vary significantly, making it crucial to consider both upfront costs and ongoing fees.
- Platforms with built-in audiences tend to be easier for beginners but may limit customization and profit margins.
| platforms for selling boho handmade good | Format | Pages | Published Year | Audience |
|---|---|---|---|---|
| The Handmade Marketplace | Paperback, eBook | 320 | 2014 | Beginners to experienced sellers |
| The Handmade Entrepreneur—How | Paperback, eBook | 150 | 2020 | Novice online sellers |
| How to Start a Business Sellin | Paperback | 200 | 2021 | Multi-channel sellers |
| How To Sell Handmade Products | Digital, Paperback | 120 | 2022 | Beginners |
| How Selling Handmade Goods Who | eBook, Paperback | 180 | 2018 | Experienced sellers |
| Sell Your Crafts Online: The H | Print, Kindle | 200 | — | — |
More Details on Our Top Picks
The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online
This book stands out for its comprehensive approach, covering local markets, online platforms, and international sales, making it ideal for artisans looking to scale. Compared with The Handmade Entrepreneur, which is more focused on specific platforms, this guide provides broader strategies that suit sellers wanting versatility. However, it lacks detailed, up-to-date platform features, which can leave readers needing to do additional research. Its focus on selling techniques rather than craft creation makes it more suitable for those ready to grow their business, rather than just beginners. Best for artisans seeking a holistic, strategic overview, this book is perfect for those aiming to understand multiple sales channels and expand their reach.
Pros:- Provides a comprehensive overview of selling channels
- Includes strategies for local, online, and international sales
- Suitable for both beginners and experienced artisans
Cons:- Lacks recent updates or specific platform details
- Focuses more on strategies than on current technological features
Best for: Craft sellers who want a broad, strategic understanding of local, online, and international markets
Not ideal for: Beginners seeking step-by-step platform instructions or detailed technical guidance
- Format:Paperback, eBook
- Pages:320
- Published Year:2014
- Audience:Beginners to experienced sellers
- Focus:Multi-channel selling strategies
Our verdict“This book is best for artisans who want a broad, strategic foundation to grow their handmade business across multiple channels.”
The Handmade Entrepreneur—How to Sell on Etsy or Anywhere Else
This book makes a compelling case for mastering Etsy and similar platforms with clear, actionable steps, making it ideal for those new to online craft sales. Unlike How To Sell Handmade Products On Amazon & Etsy, which offers a straightforward blueprint, this guide emphasizes marketing and pricing, helping artisans build a sustainable online store. Its lack of detailed case studies or platform updates can limit long-term strategic planning. Best for beginners or those wanting practical, step-by-step guidance, this book delivers digestible advice for starting and growing an online craft business effectively.
Pros:- Provides clear, actionable steps for online selling
- Focusses on key success factors like marketing and pricing
- Suitable for beginners and intermediate sellers
Cons:- Lacks detailed case studies or recent platform updates
- Limited content on advanced sales techniques
Best for: New online sellers eager for straightforward, practical tips on Etsy and similar platforms
Not ideal for: Experienced sellers seeking in-depth platform features or advanced marketing strategies
- Format:Paperback, eBook
- Pages:150
- Published Year:2020
- Audience:Novice online sellers
- Focus:Step-by-step blueprint for Etsy and Amazon
Our verdict“This guide is ideal for beginners seeking practical instructions to start and grow their online handmade business on Etsy and beyond.”
How to Start a Business Selling Arts and Crafts Online & Offline
This book broadens the scope by covering both online platforms like Etsy, eBay, Amazon, and offline venues such as markets and pop-ups, making it suitable for those wanting diverse selling options. In comparison to How To Sell Handmade Products On Amazon & Etsy, which focuses solely on online marketplaces, this guide emphasizes local sales channels, appealing to artisans seeking hybrid approaches. Its lack of detailed platform-specific instructions may require sellers to seek additional resources. Best for artisans who want to diversify their sales streams, especially those interested in both digital and physical venues.
Pros:- Covers multiple online and offline sales channels
- Suitable for beginners and experienced sellers
- Includes strategies for local markets and online platforms
Cons:- Limited details on specific platform features
- No recent edition or updates noted
Best for: Sellers aiming to combine online and offline sales channels for their crafts
Not ideal for: Pure online sellers looking for platform-specific guidance or advanced digital marketing
- Format:Paperback
- Pages:200
- Published Year:2021
- Audience:Multi-channel sellers
- Focus:Combining online and offline sales
Our verdict“This book is well-suited for artisans seeking a hybrid approach to selling both online and offline with practical strategies.”
How To Sell Handmade Products On Amazon & Etsy: The Side Hustle Blueprint for Beginners Who Want to Sell Their Crafts Online
This guide offers a straightforward, beginner-friendly blueprint for selling crafts on Amazon and Etsy, the two most popular online marketplaces. Unlike The Handmade Entrepreneur, which offers broader platform advice, this book zeroes in on the specific steps needed to succeed on these two giants, making it perfect for newcomers. Its lack of detailed specifications or advanced tactics means it’s best suited for those just starting out rather than experienced sellers seeking growth strategies. Best for absolute beginners eager to launch on Amazon and Etsy with minimal hassle, this book simplifies the process of entering major online marketplaces.
Pros:- Provides a clear, step-by-step blueprint
- Focuses on two major marketplaces, simplifying decision-making
- Suitable for absolute beginners
Cons:- Limited content on platform features or updates
- May not cover advanced growth or marketing tactics
Best for: Complete beginners wanting a clear, simple path to start selling on Amazon and Etsy
Not ideal for: Seasoned sellers looking for advanced techniques or multi-platform strategies
- Format:Digital, Paperback
- Pages:120
- Published Year:2022
- Audience:Beginners
- Focus:Simple blueprint for Amazon and Etsy
Our verdict“This book is a perfect starting point for absolute beginners looking to sell on Amazon and Etsy without complication.”
How Selling Handmade Goods Wholesale Will Escalate Your Profits and Slash Your Workload on Amazon, eBay, Etsy and in Thousands of Other Marketplaces
Compared with individual seller-focused guides like The Handmade Entrepreneur, this book emphasizes wholesale strategies to amplify profits and reduce workload. Its approach is ideal for artisans ready to sell in bulk and scale efficiently across multiple marketplaces. However, the lack of detailed content or reviews makes it harder to gauge the practical applicability for beginners or those unfamiliar with wholesale. This pick makes the most sense for established sellers seeking to expand their reach through wholesale channels rather than those just starting out. Best for sellers aiming to increase profits via wholesale across major marketplaces who want to reduce their daily workload while growing their business.
Pros:- Focuses on increasing profits through wholesale strategies
- Helps reduce workload by selling in bulk
- Applicable across multiple marketplaces including Amazon, eBay, Etsy
Cons:- No detailed content or recent reviews available
- Less suitable for those new to wholesale or online selling
Best for: Experienced sellers ready to expand via wholesale to multiple marketplaces
Not ideal for: Beginners or casual crafters not yet comfortable with wholesale or bulk sales
- Format:eBook, Paperback
- Pages:180
- Published Year:2018
- Audience:Experienced sellers
- Focus:Wholesale growth across multiple marketplaces
Our verdict“This book is best for established craft sellers looking to scale profits and streamline sales through wholesale channels.”
Sell Your Crafts Online: The Handmaker’s Guide to Selling from Etsy, Amazon, Facebook, Instagram, Pinterest, Shopify, Influencers and More
This book stands out for its comprehensive coverage of various online selling avenues, making it ideal for artisans who want a broad understanding of how to expand their reach. While The Handmade Marketplace offers more focus on selling locally and globally, this guide excels in teaching how to leverage social media, marketplaces, and influencer collaborations, which are key for boho handmade goods. The tradeoff is that it doesn’t provide detailed, step-by-step product setup instructions or updates on platform changes, so sellers seeking actionable, platform-specific tactics might need additional resources. Overall, it’s a solid starting point for those aiming to develop a multi-channel online presence.
Pros:- Covers a wide range of sales platforms including Etsy, Amazon, and social media
- Provides marketing strategies to increase visibility and sales
- Suitable for sellers aiming for a multi-channel approach
- Includes tips on influencer collaborations and social media marketing
Cons:- Lacks detailed, step-by-step instructions for platform setup
- No updates or recent platform changes covered, which may affect current strategies
- Less useful for those seeking technical guidance on product listings
Best for: Artisans and small business owners planning to diversify their online sales channels and grow their audience.
Not ideal for: Beginners who need detailed, platform-specific setup guides or those seeking in-depth technical how-to instructions for managing their listings.
- Format:Print, Kindle
- Pages:200
- Author:Jill Salzman
- Publication Year:2021
- Language:English
- Platform Coverage:Etsy, Amazon, Facebook, Instagram, Pinterest, Shopify, Influencers
- Price:$15.99
Our verdict“This book is ideal for artisans looking for a strategic overview of how to sell their boho handmade goods across multiple online channels, but it requires supplementary resources for detailed implementation.”
How We Picked
The platforms were evaluated based on usability, cost structure, audience reach, customization options, and support for handmade goods. We prioritized options that specifically cater to craft sellers and those with proven success in selling boho-style handmade items. Each platform’s tradeoffs—such as fee complexity versus audience size—were carefully weighed. The ranking reflects a balance between ease of use for small sellers, potential growth, and overall value, ensuring that both beginners and experienced artisans can find a suitable option.| platforms for selling boho handmade good | Format | Audience | Focus |
|---|---|---|---|
| The Handmade Marketplace | Paperback, eBook | Beginners to experienced sellers | Multi-channel selling strategies |
| The Handmade Entrepreneur—How | Paperback, eBook | Novice online sellers | Step-by-step blueprint for Etsy and Amazon |
| How to Start a Business Sellin | Paperback | Multi-channel sellers | Combining online and offline sales |
| How To Sell Handmade Products | Digital, Paperback | Beginners | Simple blueprint for Amazon and Etsy |
| How Selling Handmade Goods Who | eBook, Paperback | Experienced sellers | Wholesale growth across multiple marketplaces |
| Sell Your Crafts Online: The H | Print, Kindle | — | — |
Factors to Consider When Choosing Platforms For Selling Boho Handmade Goods
Choosing the right platform for selling boho handmade goods involves considering several key factors that influence your success and profitability. From ease of setup to audience targeting, understanding these elements helps you avoid common pitfalls and select a platform aligned with your goals. Each seller’s needs differ, so weighing these considerations carefully will save time and money in the long run.Ease of Use and Setup
A platform’s user interface and onboarding process can dramatically impact how quickly you start selling. If you’re new to online selling, look for options that offer streamlined setup, guided tutorials, and integrated payment systems. Overly complex platforms may require technical skills or ongoing support, which can slow down your progress and increase frustration.
Audience and Reach
Consider where your ideal customers are most likely to shop. Platforms like Etsy and Amazon have built-in audiences that come ready to browse, making sales easier to generate without heavy marketing. Conversely, independent platforms like Shopify require more effort to attract visitors but offer greater branding control and potentially higher profit margins.
Fee Structures and Costs
Fees can include listing charges, transaction fees, monthly subscriptions, or a combination. Some platforms charge upfront fees but have lower transaction costs, while others take a larger cut from each sale. Carefully analyze these costs to understand your break-even point and profit potential, especially if you plan to sell high volumes or expensive items.
Customization and Branding
Custom storefronts and branding flexibility can help your boho handmade goods stand out. Platforms like Shopify excel here, allowing complete control over your shop’s appearance. More restrictive platforms may limit your ability to create a cohesive brand experience, which can affect customer loyalty and repeat sales.
Support and Community
Active seller support, educational resources, and a vibrant community can make a big difference, especially if you face technical issues or need marketing advice. Platforms with strong seller communities or dedicated support channels tend to help new sellers grow faster and troubleshoot more efficiently.
Frequently Asked Questions
Which platform is best for a beginner selling boho handmade jewelry?
For beginners, Etsy is often the best choice due to its intuitive setup process and large, engaged audience of craft buyers. It requires less technical skill to get started and offers built-in traffic, which can help new sellers make their first sales faster. However, be aware of listing and transaction fees that can cut into small profits initially.
Can I sell on multiple platforms at the same time?
Yes, many sellers choose to list their boho handmade goods across multiple platforms like Etsy, Shopify, and Amazon Handmade to maximize exposure. However, managing multiple storefronts requires more time and effort, especially to keep inventory, branding, and customer service consistent. Consider whether your capacity can handle this before expanding your presence.
How much should I budget to start selling on a new platform?
Your initial budget should cover platform setup fees, any necessary website or branding costs, and marketing expenses. For example, Etsy charges listing fees and transaction fees, while Shopify has a monthly subscription. Additional costs may include professional photos or promotional advertising. Planning for these upfront helps avoid surprises and ensures sustainable growth.
Which platform offers the best balance of fees and audience for small-scale sellers?
Etsy strikes a good balance for many small-scale sellers, offering access to a highly targeted craft community with relatively manageable fees. Its marketplace is designed for handmade goods, making it easier to reach buyers interested in boho styles. While fees can add up, the built-in audience and ease of use often outweigh higher costs for newcomers.
What are common mistakes to avoid when choosing a selling platform?
One common mistake is choosing a platform solely based on fees without considering audience fit or customization options. Another is spreading yourself too thin across multiple platforms without the resources to manage them effectively. Failing to understand each platform’s rules and fee structure can also erode profits. Focus on a platform that aligns with your brand and capacity for growth.
Conclusion
For most new boho handmade sellers, Etsy offers the best combination of ease, audience, and support—making it the ideal choice to start with. Those seeking broader reach and willing to handle more complexity may prefer Amazon Handmade or Shopify, which provide greater control and customer engagement but at a higher setup effort and cost. For budget-conscious sellers, focusing on platforms with minimal upfront fees and a dedicated craft community can maximize initial profits. Ultimately, your decision should align with your experience level, product style, and growth goals—whether you want a simple storefront or a full-fledged e-commerce experience.
As an affiliate, we earn on qualifying purchases.Fall Picks
fall essentials
