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Matic has launched the Serene, its first new robot vacuum model since 2023. It costs $1,695 and the company says it runs at 52 decibels on maximum suction, three decibels quieter than the original Matic; owners can request a hardware upgrade in early 2027.
Matic has launched the Serene, its first new robot vacuum model since its 2023 debut, with a stated noise level of 52 decibels at maximum suction. The vacuum is available now for $1,695, $200 more than the current original Matic, while existing owners will be able to request a hardware upgrade in early 2027.
The main change is a new hardware stack designed to reduce operating noise. Matic says the Serene can clean at its highest suction level at 52 decibels, which the company compares to the sound of a running refrigerator. The original Matic operates at a stated 55 decibels at its highest level. Matic cofounder and president Mehul Nariyawala told The Verge that the new model is otherwise “exactly the same Matic.”
The Serene is available now for $1,695. Matic will continue selling the original model, which currently costs $1,495. Owners of existing Matic vacuums can request an upgrade using the new hardware in early 2027. The upgrade price will be the difference between the owner’s original purchase price and the Serene’s $1,695 list price. That means costs will vary: someone who paid $1,095 for an original Matic could owe $600.
Nariyawala said the Serene is aimed at people “who are extremely noise sensitive.” The Verge reports that the company says the vacuum is quiet on both carpets and hard floors, with the brush roll becoming the main sound. Those descriptions are company claims; independent testing of the new model was not yet available in the report.
Quieter Cleaning Without Reduced Suction
The change addresses a common trade-off in robot vacuums: quiet modes often reduce suction, while stronger cleaning modes tend to be louder. The Verge reports that many robot vacuums run at roughly 55 to 60 decibels in quiet mode and closer to 70 decibels at high power, though the figures vary by product. Matic’s stated 52-decibel maximum-power level could matter to people who want a vacuum to run while they are home, rather than scheduling cleaning around work, calls or rest.
Noise can also affect whether a robot finishes a cleaning cycle. The Verge’s report describes owners stopping loud vacuums, which can leave the job incomplete and add frustration. If the Serene’s performance matches Matic’s claims, the lower noise level could make it easier to run during the day without sacrificing suction. That benefit remains to be tested independently, and the model’s higher price may limit its appeal to buyers who do not see noise as a major problem.
For current owners, the upgrade offer provides a way to get the new hardware without buying another complete vacuum. But the cost depends on what they paid for their original machine: early buyers may face a larger bill than people who bought at the current $1,495 price. The announced price difference may therefore make the option more attractive to some owners than others.
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Matic’s First New Model Since 2023
Matic’s original robot vacuum debuted in 2023. The company takes a different approach from many robot vacuums that use a round, lidar-based design; its form factor and navigation system are distinct from models sold by brands including iRobot, Roborock and Dreame. The Serene retains the original Matic design and focuses its change on noise reduction, according to Nariyawala’s comments to The Verge.
The original Matic launched with a company-stated maximum-suction noise level of 55 decibels. The Serene’s stated 52 decibels represents a three-decibel reduction. Matic has raised the original model’s price since launch: the report says it initially sold for $1,095 and currently costs $1,495. The Serene’s $1,695 price is thus $200 above the current model, though the difference is larger compared with the launch price.
The Verge’s Jennifer Pattison Tuohy said she had found the original Matic usable while working from home but sometimes stopped it during phone calls. She said she planned to test the Serene and publish a review. That forthcoming review could provide independent observations on both its noise and cleaning performance.
Independent Noise Tests Still Pending
The 52-decibel figure and the comparison to a running refrigerator come from Matic’s stated specifications; independent measurements were not included in the report. It is not yet clear how noise will vary across floor surfaces, homes or cleaning conditions, or whether the Serene will maintain the same cleaning results as the original at maximum suction.
The details of the early 2027 upgrade program also remain limited. Matic has said existing owners can request the hardware upgrade and pay the difference between their original purchase price and $1,695, but the report does not specify the request process, installation method, eligibility conditions or whether additional fees could apply. The company’s planned timing is early 2027, not a specific date.
The Verge had not yet published a full review at the time of its report. Until independent testing is available, the Serene’s real-world noise level and the practical value of the upgrade are not established beyond Matic’s claims.
Reviews and Upgrade Details Ahead
The Serene is on sale now, and Matic is expected to provide more information about its owner upgrade program before requests open in early 2027. Existing customers will need to confirm their original purchase price to determine the stated upgrade difference; the report does not say when or how Matic will collect those requests.
The next major step for buyers is independent testing. The Verge’s reporter said a full review was forthcoming, which should assess the Serene’s noise and cleaning in practice. Until then, shoppers can compare the stated specifications and prices, but should treat the 52-decibel figure as a manufacturer claim rather than a verified test result.
Key Questions
How much does the Matic Serene cost?
The Serene is $1,695 and is available now. That is $200 more than the original Matic’s current $1,495 price.
How quiet is the Serene?
Matic says it operates at 52 decibels at maximum suction, three decibels below the original Matic’s stated 55 decibels. The report did not include independent measurements.
Can current Matic owners upgrade?
Yes. Matic says existing owners can request a hardware upgrade in early 2027. The stated price is the difference between the owner’s original purchase price and $1,695.
Is the Serene different from the original Matic beyond noise?
Nariyawala told The Verge that it is “exactly the same Matic” apart from the new hardware stack. The report describes noise reduction as the model’s key upgrade.
Source: rss
